What is Local Search Marketing?

Simply put it is about getting your website visible through 1st page rankings on Google which puts you in front of your targeted audience. A local search inquiry (i.e. Tallahassee attorney, Tallahassee dentist, Tallahassee auto repair, Tallahassee hair salon, Tallahassee restaurant, Tallahassee plumber, Tallahassee house painter, Tallahassee body shop, etc) is an intentional effort to find a product, service or business. These are the prospects you want to be in front since they are actively seeking out a local business to purchase from and research tells us that they will either call, email or visit your business. The old marketing mediums are simply a spray and pray approach. Local search marketing will yield you the highest return on your investment while saving you money from the old mediums that are no longer as effective.

 

Comprehensive Keyword Analysis

Analysis on your niche market to uncover the top keyword phrases with the most traffic as well as the longtail keyword phrases.

Detailed Competitive Analysis

Analysis on your competitor's online ranking strengthes and weaknesses which would include: identifying online competitors, their rankings, their onpage factors, their backlinks and pagerank and their traffic.

On Page Optimization

This involves proper website content optimization, website link structure, W3C validation, meta tags optimization, image optimization, sitemap and robot.txt file creation.

Off Page Optimization

This mainly involves getting relative backlinks to your website (i.e. directories (some require a fee), 1 way links, blogs, forums, articles, etc.)